What is Boomtown? This software platform started up as a turn-key solution for real estate teams, but after a few years of mixed results for the clients, they took out a $20 million loan in 2016 to develop a solution for individual agents to compete with Zillow and Trulia.
When people ask us what Boomtown ROI is and how it works, we usually say it’s a little bit of Craigslist ads, some Google, and some Top Producer. They started out as a turn-key solution for real estate teams, but after a few years of mixed results for the clients, this company took out a $20 million loan in 2016 to develop a solution for individual agents to compete with Zillow and Trulia.
Boomtown leverages various paid recommendation channels, such as Software Advice, a website they pay to boost their profile. This website interestingly enough also contains over 60 positive Boomtown reviews. While we are not insinuating that all of Boomtown’s positive reviews are fake, it’s important to understand that Software Advice does offer Amazon gift cards when you submit a positive Boomtown review.
So what is Boomtown, according to some online reviews?
Others are complaining about their business practices, and this particular real estate agent did not like what he saw:
..$18,000… doesn’t even factor in the time it takes to nurture any leads to convert them to a transaction. Not our cup of tea.
Review submitted on August, 19th, 2017, by
Tony Marriott in Scottsdale, AZ, according to Active Rain.
Other reviews are positive, but it’s worth noticing that due to Boomtown’s revenue share contracts, or sponsorship agreements with franchise chains like Keller Williams, it’s hard to determine whether those reviews are made as part of those marketing agreements.
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