How to Generate Leads Online: A Guide

In today’s crowded real estate market, separating oneself from the vast number of agents is critical. Having a leg up on the competition is what separates successful real estate agencies from struggling ones. Smart real estate agents are taking advantage of the times and are focusing their marketing efforts online. Agents that know how to generate leads online are thriving and saving themselves advertising dollars as well.

Ways to Generate Leads Online

Perhaps the most central and direct way for agents to market themselves online is through their own website. A good website should have a streamlined design and be user friendly. Splash pages and free template driven websites are acceptable, but their simple nature could turn off buyers. The focal point of a good website should be the agent’s blog. Here agents can post meaningful content that buyers can use. This in turn can turn into phone calls and email leads for the agent. An agent’s personal brand is their livelihood, and a website is a direct reflection of this.

Another method that agents use to generate leads online is via automated email campaigns. Email campaigns have been the successor to direct mailing campaigns and at a fraction of the cost. The key here is to once again, produce meaningful content. A pushy sales pitch will fail here, as many consumers are quick to hit the spam button. Saavy agents will use email marketing as a way to connect with their large email database.

Many technology forward agents are using social as their go to tool to generate leads online. By following homebuyers on platforms such as Twitter and Instagram these agents are directly connecting with consumers. By searching simple hashtag like #DallasHomes agents can view users that are posting about the markets they serve. Here, agents can connect with users and send out messages asking if consumer needs help.

In Conclusion

The digital age is thriving and agents who are not immersed in the tools at their disposal are lagging behind. Profitable agents are those who know how to generate leads online. Traditional methods still have their place, but online marketing is truly the new wave.