You are aware of the aesthetic and visual effort it takes to sell a home, and likely you have put similar efforts forth in the development of your pre
You are aware of the aesthetic and visual effort it takes to sell a home, and likely you have put similar efforts forth in the development of your presence in your community. Selling a home and selling your business actually have a lot of parallels. More than simple curb appeal, however, sprucing up your office can benefit you as well, raising your morale and productivity as well as attracting new and returning clients.
You will want to make sure that the ways in which you choose to spruce up your office are cost-effective and that they are worth the investment. However, many of the changes you may be tempted to attempt could have levels of effectiveness that are difficult to measure.
After all, you do not necessarily have a way to measure the direct, or even indirect, correlation between a new office plant (for example) and the overall mood in your office. And if you plant flowers in front of your building for the first time one spring, can you attribute an increase in clientele to the changing of the seasons, or to the plants themselves?
When it comes to sprucing up your facility, both inside and out, it may be more helpful to think of it as a form of self care, but on the level of your business rather than on a personal level. You should still make sure that you believe whatever investment you are making is worth it – and you can start with inexpensive efforts if you are more comfortable with them – but it is all right if you think and act more abstractly in this area than in other areas of your business.
Just as with a new home listing, a business can always benefit from attention to curb appeal. However, you may be limited by the type of facility you are operating out of. For example, it may be under single ownership with multiple tenants and thus its exterior appearance is outside your control, or it may be in a location that is not conducive to exterior modifications, big or small.
There are always things that you can do, however, no matter your situation. If you do not have access to altering the outward appearance of your facility, make sure that the face you do present to the outside world is as appealing as you can possibly make it. This could mean paying special attention to the curtains you use or placing aesthetically mindful signage in your windows.
If you are a tenant in the building, consider what avenues you may be able to take to effect change in the building’s appearance. You may need to seek the alliance of other tenants in the building, or negotiate with the building’s ownership. From there, you can determine what you can do that will be worth the effort.
Flair and flow
Your office should be inviting to your customers from the moment they walk in as well as comfortable to you in day-to-day use. Consider both of these things when you approach the maintenance of your entryway and doors, the placement of plants and waiting area furniture, and all of the seemingly minor elements of your place of business. Even the smallest things can make a big difference!