Real Estate Marketing Automation: The Essentials

Real Estate Marketing Automation: The Essentials

The process of Marketing can be tough but it doesn't have to be when you have the right tools.

You are swamped with work and there doesn’t seem to be any way out. E-mails, social media, and report requests all come back to you. With so many responsibilities, isn’t there a easy solution to all of this? Luckily, there is. With the right tools in place, you can sit back and relax while marketing automation tools does all the work for you.

Examples of Automation Tools

Marketing automation is simply allowing tools to do the work for you. Instead of someone manually typing and sending out every response, marketing automation does all othe heavy lifting. So for what kind of tasks can it be used for?

Perhaps the most important aspect of marketing automation is lead follow-up. With the right tools in place, you can convert website visitors into leads (this is true when you have their e-mail or some form of contact information). But instead of you doing all the follow-up work, you can allow the tool to do it for you. This is possible through GreatAgent’s Intelligent CRM. You can track your website visitors, as well as how long they stayed on your site and what properties the lead liked most. Furthermore, you will be notified immediately either by text or e-mail so you can contact your potential client while they’re still interested.

E-mail newsletters are one example. Sending out a scheduled e-mail newsletter every week or month allows you to update and keep in touch with your clients. A CRM like Great Agent allows you to share valuable information about the real estate market with potential prospects. Marketing automation will allow you to send these out at a timely period. Instead of you having to remember to send out the e-mail, the tool will do this for you.

Sit Back and Relax – even when on vacation

All of these tedious marketing tasks are made seamless with one intelligent CRM. One agent who used the tool went on vacation for almost 2 months and simply ran his business from overseas, only using the tool. This sounds ridiculous but marketing automation tools can allow users to do that. If you are interested in streamlining your marketing process as well as making your life easier, check it out today! You will not be disappointed.