Marketing is one of the most important parts of real estate, and it is becoming more common to mold together traditional and digital practices.
Traditional real estate marketing practices are still very important today – however, so are digital practices. Brokerages are incorporating new technology into their marketing strategies and it is important to balance traditional and digital mediums. While it is always important to be in line with what’s popular, you should think of new marketing as a way of boosting old practices, instead of replacing them altogether.
1. Keep a personal touch.
Some digital strategies can come across as seeming cold, and some clients, especially those who are used to more traditional ways, may be turned off by it. Always stay personal in your marketing. For example, try to stay away from generic advertisements urging people to simply “buy from you because you’re the best.” Add a personal aspect to it, such as a target toward what your clients are looking for, or even mentioning their name and asking how you can be of assistance to them. Just because technology is becoming more of a necessity, it doesn’t mean that business has to become robotic.
2. Maintain connections with your clients.
With many businesses nowadays, it may be difficult for clients to feel like they are any more than a number in a database. By conducting follow-ups and checking in on how clients are doing, you are showing that you genuinely care about them and not solely about the money they are giving you. This can be done technologically, through electronic signatures or template emails, but it is still important to let a client know that they are an important aspect to your company – after all, without them, you wouldn’t be able to stay afloat.
3. Keep everything updated.
If you want your business to thrive, you can’t be playing catch-up with other brokerages. While it is true that you must keep traditional methods alive, the same is also true for new methods. You should not have an “out with the old and in with the new” mentality, but your brokerage also shouldn’t be living in the stone-ages. By making sure that your website, online profile, and software is all updated and user-friendly, it’ll be easy to add in the traditional touches. Marketing is all about balance and in the world of real estate, your brokerage should always come across as both personable and technologically enhanced.