Emphasize what puts the “living” in “living arrangements.”
A home is more than a house; it’s a town, a neighborhood, a morning and evening routine. Satisfaction with all of these things is contingent on the livability of the community the home is located in.
You could find the perfect home for a buyer, but they may be hesitant to buy it if the roads are terrible or there is no street parking. On the other hand, a home that may not tick off all of their boxes could become the most attractive option if it is located in an optimal neighborhood.
There are a few things to consider when showing a home, and to highlight to buyers as well as encourage sellers to advertise in their listings.
You may want to point out that the neighborhood is home to newly paved roads, or that the community has added speed bumps for the safety of neighborhood children. Another good thing to emphasize might be that the house is located in a secluded residential area while still being mere miles from the freeway.
Infrastructure is also a primary driver in new home starts, with the majority of both private and public sector respondents surveyed citing it as a major determinant of where new real estate investments will be made.
Affordable transportation is a leading factor in home purchasing, as evidenced by the success of multimodal transportation marketing in the real estate industry. Because people’s values are changing, and they are attempting to live lives that are both more fast-paced and more sustainable, real estate developers are getting in on the action by acquiring perks from residents who use commuter services like TransitScreen. Conversely, the incorporation of this service into commercial living facilities can attract new tenants.
Clients may also want to know what sorts of ride-sharing services are available in their communities. New and old consumers on the whole may have less need for parking and more need for top-of-the-line services for automated automobiles or ride-sharing. Certain communities may offer more of these types of services than others, and it serves agents well to be cognizant of their availability.
Safety is also a major concern for buyers, especially for families. While it is impossible for every client to acquire a home in the safest neighborhood in the area, it can be helpful to highlight the safety reputations of various neighborhoods as a way of assuaging client fears.
The bottom line is that buyers care about more than just their place of dwelling; they care about their place of living. This is a region that extends from their bedroom all the way to their place of work, the community garden, or the neighborhood school or church.
One way to build trust with your clients is to have major points already outlined in your head, so that you can answer questions they didn’t even know they had. Some people may take for granted the fact that their roads are safe and free of potholes and detours; others may get so caught up in the search for the perfect home that they discount how important these things actually are. You can be the grounding force that points them in the direction of home.