As important as it is for real estate professionals to have a solid and engaging social media presence, it is also crucial that they are able to share
As important as it is for real estate professionals to have a solid and engaging social media presence, it is also crucial that they are able to share the tools of the trade with their clients. Much of the population already gets the bulk of their entertainment and even information through social media, in addition to spending a significantly large raw amount of time on these platforms.
For a long time, there was debate and controversy as to the separation of social media life from real life. Increasingly, however, one’s “social life” or “social circle” seamlessly includes their interactions on social media. From news to home listings, birth announcements to funny videos of cats, we share our lives on social media and the lives of others, and this sharing ripples into our day-to-day realities.
Social media does not need to be the primary way that individuals conduct business, search for homes or buyers, or learn about the real estate market. But as we have seen, real estate agents, brokers, and teams can use social media to spread information and grow their business. Clients can do the same, and agents’ efforts to help them do so will result in a more empowered client base, potential lead generation, and growth in professional and personal relationships.
Clients can put their finger on the pulse
You don’t need to be an expert to figure out what’s going on in your local real estate market. Yes, expert advice and analysis will go a long way, but you can teach clients to use their social networks to put their fingers on the pulse of what is happening in their communities.
Encourage clients to like and follow pages maintained by their city governments and local committees and groups. These groups may be responsible for the development of new laws and building projects. They may also publish census and survey data that can be useful to someone who is trying to sell their home and getting a feel for the market.
Platforms like Facebook and Instagram allow you to see your friends’ activity both in aggregate and in real time. When clients have a free moment, they can investigate what sorts of content their peers and colleagues are engaging with. Then they can either model their own presence after these channels or put them to use themselves. Social media can be a great way to find your next real estate agent, your next home staging strategy, or even your next home itself.
Learning new ways of communication
People communicate differently in the digital age. There is always something for clients and real estate agents alike to learn from the way people interact online. They express interest differently, sometimes with the click of a button. Liking, commenting, and sharing are all different levels of engaging with online content.
Each of these activities also has a different result toward the end goal of circulating that content. By tapping into people’s motivations and values and how they express them on social media, professionals and clients can more easily spot trends in the way that data spreads and use it to their advantage.