Curating an effective social media presence is more complicated than it used to be.
The curation of an effective social media presence is an increasingly delicate endeavor. On one hand, you want to portray a consistent image while also showing that you have your finger on the pulse not just of real estate but of technology and media.
On the other hand, however, the sheer volume of social media platforms available to clients and real estate agents can be overwhelming. You don’t want to spread yourself too thin or end up sending an inconsistent message because you are trying too hard to tailor your presence to different social media channels.
The absolutely indispensable social media outlets for real estate agents and companies are Facebook and LinkedIn. Facebook offers the benefits of promotions and ads, and is also a place where many people are beginning to make increasingly more significant transactions. It is a good place to post listings and articles, as the user interface makes them very accessible.
LinkedIn, on the other hand, is crucial to professional networking. It boasts some of the same amenities as Facebook, such as posting status updates and links, though they are used considerably less and thus require you to be more selective with your content.
Both Facebook and LinkedIn are excellent places to highlight your professional network, initiate reciprocal content sharing with other businesses, and even generate actual leads by sharing listings and open houses or linking to your personal website or blog.
There are also many under-utilized social media platforms, and picking one or two of them to bolster your social media strategy will give you a leg up on the competition who still have both feet stuck in the more traditional social media outlets.
We’ve explored Pinterest in detail before, and it certainly lends itself more to a specific demographic, primarily female. However, it is an excellent place to share anything from tips and tricks to images of staged homes. People come to Pinterest for aesthetically pleasing, neatly packaged chunks of information or visuals.
It is important to realize that Pinterest makes a more abstract connection with potential clients than Facebook or LinkedIn does. While you can definitely still use it to connect clients to your sites, the way you capture their attention is more abstract. It requires you to be in tune with interior design trends and personal dreams more so than market trends and physical properties.
Twitter is a platform on which language is currency, and a rare one at that. You need to be able to succinctly capture the attention of potential clients as well as business contacts. One of the best parts about Twitter is that you can easily follow related brands and receive mutual follows back. This will land you in the suggestions for those who follow the entities who have followed you. It is an excellent way to grow your professional network.
When you share a link on Twitter, make sure to use a link converter or URL shortener like bit.ly so that your links don’t take up the limited space that should go to your content.
Instagram is linked to Facebook, so it is easy to incorporate this platform as an augmentation to your Facebook presence. Use the minimalist image presentation to highlight the best aspects of listings or to share infographics relevant to client concerns, then link to your personal website or email, share to Facebook, or tag a local location or business to boost your social impact.