Here are some surefire sales skills to bring into every business meeting you walk into.
Every real estate professional needs to know how to make a sale. Having strong sales skills is a crucial component to being successful in the real estate market. It is one of the building blocks of real estate, and having strong skills will benefit you exponentially along the way.
Ask the right questions.
This may seem like a broad point, but asking the right questions from the beginning will help in closing the sale in the end. If you know exactly what a client is looking for, you can let them know exactly what to expect, and when. Here are some examples of common questions to ask clients during a business meeting:
– What exactly are you looking for? (Have them list out necessities/deal breakers.)
– What area are you looking in?
– What is your price range?
– What is your timeline for buying? (Or selling.)
– What is your backup plan, if things don’t go as expected?
– What help are you seeking from an agent?
Constantly build and maintain relationships.
This has been mentioned before, but it is an imperative part of being a real estate professional. It isn’t enough to meet with a client, close a deal, and then seal their file. It is important to keep in contact with clients by sending follow-up emails and adding them to your mailing list to receive updates on your company, along with special deals you may be having.
Maintaining a relationship with clients is how you gain referrals and new clients. A stronger relationship with a client equates to better client satisfaction. It is important to remember that no matter how many clients your company has, or however many they have had in the past, numbers don’t matter if they didn’t receive quality service. Happy clients come back, disappointed ones don’t.