How to Increase Your Company’s Online Profile

Online profiles are becoming increasingly more important for digital business in real estate - here are some tips for growing yours.

By Olivia Gosselin

Journalist, Realty Leadership.
Contributor, Forbes.

0Last updated:
November 14, 2023 1:01 pm

Maintaining a strong digital presence is becoming more important with each passing year. Virtual business is taking shape exceedingly fast, and your brokerage should strive to keep pace with it. The technological world is growing at record-breaking rates, and it has become a necessity for brokerages to uphold a durable online profile. Here are some ways to make that happen:

1. User-friendliness is the most important aspect.

Your site shouldn’t be confusing! While you want your online profile to seem professional and well-executed, it won’t be beneficial if your clients can’t use it. This is something that can be ensured by hiring a technician or web designer (or both!) to make sure that your site is as user-friendly as possible. Make sure you provide clients with relevant links to information, and don’t make anything too difficult to find. Organize everything within drop-down menus, and make a very clear “contact” section, so clients can easily reach you if they have any questions.

2. Mobile-friendly sites are also rising in importance.

Right next to user-friendliness is mobile-friendliness. Many people obtain some sort of smartphone in this day and age, and because of that, you must make sure that your site is able to be easily viewed on a phone – this is where people conduct most of their web searching! Design a site that is as intuitive on a smartphone as it is on a computer (for example, create scrolling options, design a larger menu, and condense everything on the front page so clients are not overwhelmed when opening it.

3. Apps are in.

Some brokerages have even opted to creating their own apps, which can be downloaded to any smartphone device. Mobile apps are a great idea when designing an online profile, because they can easily be opened and viewed on a client’s phone at their convenience. Apps also demonstrate a strong knowledge and care for a brokerage’s digital presence, because they are portraying their business in the most advanced way possible, as well as the most accessible.