In an industry that relies on leads, there are countless ways to attract them, but here are some of the best practices to follow if you want to increase the number of leads you are getting.
It is true that gathering reliable leads is the most difficult aspect for agents, but it is also the most important. The good thing is that there is a multitude of avenues agents can use to capture leads and turn them into clients, but the trick isn’t to resort to using them all. It’s best to capitalize on a few preferred channels. Here are a couple tips to choose the best practices in lead generation.
Invest in Lead Sources
Google Adwords is seen by some as the Holy Grail of lead sources because they connect the clients who are “further down the line” to you. Google Adwords is based on the idea of micro-targeting to particular niches. And this niche of consumers is the segment actually looking for your product or service rather than just browsing. But it is important that agents using this form of advertising remain vigilant. Google Adwords can drain your budget very quickly if it isn’t used properly. This is why you should hire and work with a marketing company or a real estate platform that specializes in that line of work. We would recommend Great Agent as one of the most prominent on the market.
Facebook is another platform that will cost money but not as much as Google Adwords. Facebook is the most widely used social media platform in the world. Using a Facebook campaign, you can also find a target group and send them perfectly tailored advertisements whether they are looking for a new home or selling their current property.
Best Free Lead Sources
While Google Adwords is effective, you don’t always need to spend money to get results. Making profiles on megasites like Zillow or Realtor.com will go a long way in ensuring your online presence is abreast with modern realities, provided you manage those appropriately. These are the sites that attract the most traffic for people buying and selling their homes. The sheer volume of users is an ample reason to get registered on these sites. Anyone can get on this site, so it is crucial to make yourself easily distinguishable. Make sure you have tons of positive feedback in order to attract more leads.
Optimize your SEO strategy
Another extremely effective tool to utilize and optimize is your own website. Online storefronts are quickly becoming a necessity rather than an extra side piece. Using WordPress, Tumblr, and other blogging sites will allow you to have an online presence. To attract leads, however, you must put effort into optimizing your SEO on the website to ensure you’re showing up for as much organic traffic as possible. You should also plan to have a full content strategy with a blog as well as email campaigns – this will ensure you get as many leads as possible while keeping your spending low.
It is certainly not an easy task to attract quality leads, but by choosing the right type of source you will put your best foot forward.