Cold calling can be a tricky strategy to perfect. You have to know exactly who to call, when to call, and what to say on the call. This can be difficult because people may not appreciate being called without knowing of you or your business beforehand. Sometimes, people on the other line find cold calling to be irritating and may even be short with you. It is important to take this strategy seriously and follow a list of steps that can help in making your cold calling experiences successful ones.

1. Plan it out.

Extensive research should be put into your cold calling plan. Make sure you target people who would be interested in the business you are providing and make a script of what you want to say to them before actually picking up the phone and making the call. It is vital to make sure that you have all the information needed for a call before making it so you can answer any questions that the person you are soliciting may have.

2. Don’t give them a sales pitch.

No one likes to answer their phone to hear a person trying to lure them into business on the other end. People may view this as telemarketing and will immediately turn away from it. Instead of giving them a sales pitch, find out what exactly they are interested in within the real estate industry. Ask them questions about what they are in the market for and let them know the ways in which you can help them achieve their goals. By coming off too strong in the beginning, you may push them away.

3. Keep your cold calling records.

It is important to keep records of who you call, as well as when you call them. That way you can keep track of new clients you’ve gained through cold calling. Conversely, it is also important to keep track of those who are not interested in conducting business, so you’ll know not to call them again in the future. Without records, you may unintentionally upset people by overcalling them.