Reviews can help you establish yourself as an authority and stake a claim in the conversation surrounding your industry.
Posting reviews of various services, entities, and other miscellaneous topics can be a great way to establish yourself in your industry’s as well as your community’s dialogue. It can add to your social media presence and give you the opportunity to reach different demographics of your prospective customer base.
Style and medium
There are a few avenues you can make use of when you are delving into the world of online reviews, and each one has its pros and cons. You can opt to use only one or two of these options and diversify them, to exercise a uniform expression across all platforms, or to focus on one and really put forth your efforts in this area.
First of all, you can post the reviews on your Facebook page. This itself can be accomplished in a couple of ways. You can review peers and colleagues directly on their pages, for one thing. Facebook offers a function that allows you to review any page that is listed as a business. Taking advantage of this function is a great way to build rapport in your professional network online.
You can also, to tie the different outlets of your online presence together, publish a review on a blog or website and then link that review to a Facebook post. This way, you establish cohesion across your platforms, and also vary the content of your Facebook page while pointing traffic toward your website or blog.
Outside of Facebook, you have a couple of other options. You can take advantage of reviewing platforms that already exist, such as Yelp or Google My Business. With Yelp, you can share your review to another outlet such as your Facebook page.
Finally, you can dedicate a specific blog post or series of blog posts to the reviewing of various topics. Again, this is a way to vary your content as well as to establish yourself as an authority in your field, and provides incentive to get more informed on the relevant information and players in your area and globally.
What should you review?
The short answer is, you can review anything and everything, but some topics will generate more traction than others and to be more beneficial to your overall online presence. You will also need to exercise caution when giving any sort of opinion that someone could associate with your brand as a whole. You may want to specify that your blog is an op-ed if it features a local business, for example, just to ensure that you don’t step on any toes.
Another good rule for content in general is to keep things positive. This way, people will associate a positive message with your brand, and you will also be less likely to generate to conflict with those you are reviewing.
The goal of publishing reviews is not to elevate your brand and while taking down another. It is simply to establish yourself as an authority and stake a claim in the conversation surrounding your industry.