Many brokers and team leaders are working on strengthening their professional social media presences. Clients enjoy companies that have social media accounts, as it is a quick and easy way to keep up with any news that the company posts, in addition to making it feel more approachable. In order to increase your online presence, there are features and tips that you may want to keep in mind:

1. Going live.

Social media sites such as Facebook and Instagram have “live” features, where you can watch videos of someone in real-time. This is a great way for clients to receive important updates, or to simply see an inside look of the personality of the company. Live videos are interesting for clients because of the immediacy of the feature – clients can see what you’re doing while you’re doing it, and it is a great way to receive information ASAP.

2. Keeping a consistent brand.

Branding may be difficult, but it is essential to maintaining a specific social media presence. Each company keeps a certain aesthetic on social media, and it is usually obvious what their brand encompasses. Are they minimalistic? Colorful? Funny? Simple? Warm? Showcasing consistent types of posts will let clients see exactly what type of brokerage you are and will help them feel as if they know you better.

3. Maintaining relationships.

At the end of the day, social media is really about keeping in touch and maintaining relationships with your followers. Having a strong social media presence is a great way to keep in contact with clients and let them know that you remember and care about them. Follow clients back, respond to their comments, and allow an open door policy for communication, whether via private messages or public posts. Your online presence will thrive and your clients will thank you for the welcoming nature of your web profiles.