Luxury real estate: some tips for selling.
When selling luxury real estate, you aren’t simply selling a home – you are selling a way of life. Many people who are looking to buy luxury real estate know exactly what they want – and they are willing to shell out a plentiful amount of money in order to make sure their needs are met. It is important to keep a few thoughts in mind when selling luxury real estate:
1. Remain professional.
Just as you would with any other client, it is important to take luxury clients seriously. Yes, it may seem a bit ridiculous or unreasonable that they are asking for two separate kitchen areas or a specific-sized pool or five full bathrooms. However, you must still take their needs into consideration and do your best to find a home that works for them. In many cases, if their needs are not met, they will simply find a new agent who will meet them.
2. Know your target market.
Not everyone is interested in luxury real estate – whether it be a price conflict or a general lack of interest, there are very few people who actually look into buying luxury homes. By using lead generation or referrals, you can find out what types of clients may be looking into purchasing a luxury home and go from there. Just keep in mind that it is a very small subcategory of clients.
3. Market yourself as a luxury realtor.
If luxury real estate is your interest, then market yourself as solely that type of realtor. While there aren’t as many clients, the sales are usually twice as big. In order to do this, you have to make yourself seem as specialized in your field as possible – that means sprucing up your website, enhancing your web image, and adding new tools and features to your brand altogether. Luxury clients are a “bells and whistles” type of customer, and adding as many updated features to your brand as you can will only help you in garnering new leads.