While your clients and potential clients, as well as colleagues and even competitors, will definitely appreciate you using your website, blogging plat
While your clients and potential clients, as well as colleagues and even competitors, will definitely appreciate you using your website, blogging platform, or social media presence to share your expertise, you and they can also benefit from topics that lie outside the scope of your professional realm.
Though they are ubiquitous, blogging and social media sharing can be very under-utilized. There are many options for reaching, growing, and maintaining an audience that have very little to do with your business on the surface, but which can benefit it in the long run by helping you to make more personal connections.
In addition, there are always ways to tie more tangentially related topics back to the area of your business expertise or your professional presence. You can do this, or you can simply use more personal or seemingly “trivial” topics as a supplement to more serious pieces of literature.
Your favorites, likes, and dislikes – bonus points if they’re locally inspired
It’s always nice to know that a professional is knowledgeable in his or her area of work, but even if they don’t state it outright, clients are looking for someone that they can mesh with on a person-to-person level, because this is the level at which trust is established.
This doesn’t mean that you have to have the same favorite local restaurant as a potential client in order to secure their business. All it means is that you feel comfortable sharing yourself as a person with them, that you want to build a relationship with them, and that you are invested in their experience whenever they interact with you.
Sharing your favorite restaurant, park, or local pastime also subtly signals to your client that they can expect to feel comfortable with you when you meet. They can talk to you about what they are excited about or worried about in their current or future neighborhood. They can even ask you, after a day of looking at houses, where the best place is nearby to grab a bite to eat.
Sharing bits of your own personal preferences can signal that you provide a consummate human experience, and that you are invested in truly connecting with your clients and having an open relationship with them.
Your personal history, anecdotes, and even a little humor
When did you buy your first house? What brought you to the area that you currently serve with your business? How did you go about getting involved in your community? Not only can these things give people a glimpse into what kind of person you are outside of your office, but it can also offer anecdotal answers to many of the questions clients are likely to have.
You likely went through your own trials and setbacks when you purchased your first home. You may know someone who had to get creative to solve a problem when they were selling their home. You may have a story about how you were there for someone as a friend during a time of financial crisis, more so than as a professional advisor. And maybe you even have a disarming joke or two to share in context.
All of these things make you more accessible and give people the confidence to trust you. They also get your name on people’s radar and attach a positive significance to your face and personal brand.