Social media is becoming a large part of real estate, as it is in most businesses. Many clients frequent social media sites, and it is an easy way for them to keep up with you and your company. Some clients even use social media solely as their way to gain information, which means your sites should be up to par with their expectations. Because of this, there are a couple features that you should consider:

1. “Live” Features

Both Facebook and Instagram have “live features” that many businesses have begun taking advantage of. These features allow for real-time information and can be helpful if there is breaking news that you would like to announce or a one-time offer that you are excited to share. Whatever it may be, the “live” feature will be sure to spark the interest of your followers, and they will definitely be interested in hearing what you have to say, whatever it may be.

2. Scheduling Features

Scheduling is a great way to make sure that your followers see your posts at the right time. If an idea pops into your brain at midnight, chances are not many people will be online to see it. Conversely, if you are making a post about listing appointments being available during the week from 3-5 p.m., it wouldn’t make much sense to post it after that time frame, in case someone wants to stop by that day. Make sure that the time makes sense, and that you post during an hour that potential clients will be likely to see it.

3. Hashtags

Yes, at this point in time, everyone should be familiar with the hashtag. But if you are not, they are used as a way for people to search certain keywords or phrases. By using a hashtag on words that are relevant to your posts, such as #openhouse, #listingmeeting, or #homeforsale, anyone searching for those words may come in contact with your post – and may gain you more potential clients.