Social media is a large part of many businesses nowadays. Clients expect to be able to get news from their favorite thrift shop’s Facebook page, or see what their local coffee cafés are up to on Instagram. Real estate is no different. Those looking to buy a home look to social media to find what their looking for, just like they would for anything else. Because of this, there are a few social media tips to keep in mind:

1. Know which ones you want to be a part of.

Despite popular belief, you do not have to have an account on every social media platform. If you think your information is better broadcasted on Facebook than Twitter, then stick with that. If Instagram posts work for you but Snapchat stories aren’t getting any friction, then ditch them. It is all about knowing what works best for your company and what’s the best way to get information across to your clients – at the end of the day, it’s all for them anyway.

2. Keep your brand consistent.

Make sure that all your social media accounts remain the same across the board. If your Instagram posts are clean and crisp, but your Facebook is an abyss of real estate memes and excessive posts, your clients may get confused and may not take you seriously. Keep the look of all your sites the same, and make sure that the mission of your company is clear across all of them.

3. Know your audience.

Again, at the end of the day, these posts are all for them – so it is important to make sure you know what they will respond to. Typically, older audiences will find information on Facebook while younger ones will look at Instagram or Twitter. Make sure you take your demographics into account, as well as their interests – that will help you better accommodate for what sites you decide to post on.