How to Build a Real Estate Brand from Scratch

How to Build a Real Estate Brand from Scratch

Branding is your first impression to clients, and it can ultimately lead to your company's success or demise.

Real estate is all about branding. How you market yourself is how clients will see you, and this will make or break your company’s success. Branding may be difficult, especially with a new team. By following this simple step-by-step process, you’ll be able to build your own real estate team from the ground up:

Finding an environment that suits your brand.

Before anything can be done, you need a space to work. Whether it’s a rental office, a place in a coworking center, or a home-office, you will need your own environment which is conducive to your business. It should encourage productivity and creativity. Different interiors and furnishings suit different sorts of corporate spirit you foster within the company, and the first step is to find one that works best for you and your team.


Defining the brand.

Once you have a space to work in, it is important to define exactly what your brand is. What is your mission? What do you value as a team? What do you want to promise your customers? As soon as you have established what exactly you want your company to be, it will be easy to find clients that fit your purpose. By knowing exactly who you are and what you have to offer, clients will feel more confident to do business with you.

Building relationships.

Now you have your work environment and you have your brand definition. Now all you need is your customers! When working with a new client, your goal must be a continuous relationship, not a one-time sale. Buyers and sellers respond better to a warm, welcoming agent, instead of a cold faceless selling robot. You are an agent representing a company, not a company managing an agent. Customers will be able to tell the difference.


Making it unique.

How is your brand different from your competitor’s? What sets you apart? Making sure your brand is unique is a crucial part of the branding process. If you are just like everyone else, you won’t have any special appeal to new clients. If there is no difference, you might as well not exist. Find a way to demonstrate your authenticity, your edge, your unique features.