Generating Leads Online

In order for realtors to successfully navigate through the 21st century, they must embrace online marketing. Long gone are the days of direct marketin

By Olivia Gosselin

Journalist, Realty Leadership.
Contributor, Forbes.

0Last updated:
November 6, 2023 7:20 pm

In order for realtors to successfully navigate through the 21^st century, they must embrace online marketing. Long gone are the days of direct marketing where agents would need to network and sell themselves in person to get their name out. More and more consumers are turning online as their sole source to look up listings. Agents need to be leery of this trend and focus on generating leads online.

Online Marketing Tools

There are multitudes of ways agents can generate leads online, whether it is through social media, or advertising on prominent real estate listing websites. The goal here is to establish an online brand and promote yourself so you can be palatable to the homebuyer.

Generating leads online through social media platforms such as LinkedIn and Instagram has been a growing marketing goldmine for agents. By posting listings and producing meaningful content agents are creating profitable identities for themselves online. By giving the consumer free advice, agents are garnering huge followings through these channels that can directly turn into leads. A simple message to your follower base asking if they need help could go a long way. Agents already build a cache through their posts, and consumers turn to these people first.

In addition, agents are generating leads online though advertising on websites like realtor.com or Zillow. Analytics data shows that homebuyers turn to either one of these two websites almost exclusively when starting their home search. By advertising on these websites agents are sure to get meaningful impressions that turn to leads. Even if an agent has a tight budget then they can still add their website and name to the database. Buyers can search for agents based on their proximity to them. Having a presence on these websites is essential for any agent.

In Conclusion

Generating leads online can be a hassle free, fruitful marketing experience for real estate agents. Simply creating an online presence allows for buyers to come to you, reversing the traditional sales experience.