Social Media Mistakes and How to Avoid Them

A company’s social media presence can be difficult to maintain if you do not have a team behind it. However, there are ways to make sure that your online presence remains successful, even without professionals running it. There are common social media mistakes that any online user has made at some point during their professional careers – luckily, there are easy ways to fix them.

1. Failure to link your business/contact info to the site.

How can clients find you if they do not have a direct link to your business site? Sure, they may have your name, and they can Google “[Real Estate Company] listings” but they may not find exactly what they are looking for. This also takes a lot of time and energy, in which some clients may not feel it is worth. In addition, clients must always be able to contact you if they have questions – if they do not have a link to that on all social media sites as well, they may get frustrated and move on to another brokerage. Even if it is listed on your main business site, it should also be listed in either a bio or “About” section on your social media pages as well, along with the link to your main business site.

2. Leaving messages unnoticed.

Always, always, always respond to comments and messages – even if they are negative. A positive response to a negative comment is better than no response at all – no response will only fuel the anger further. It is also important to always check message requests – if someone messages you, but they are not a “friend” of the page, you will not receive a direct notification; rather, you will receive a request that can be found in your messages. Always respond to these as well, since these are very easy to forget since they do not generate notifications.

3. Being inactive/overactive.

Clients will unfollow a page that hasn’t posted anything in three months. Similarly, clients will also unfollow a page that has made ten posts in the last 24 hours. When maintaining an online presence, it is important to try and find a happy medium. Generally, social media users tend to follow a 1:3 rule: 1-3 posts, every 1-3 days, depending on your following. Anything more becomes excessive, and anything less becomes boring.