How to Increase Business for Your Brokerage

Being a broker is difficult. Not all make it, and the ones that do are sometimes hard to keep afloat, due to the ever-changing market in the real estate industry.

However, there are some steps you can take to increase business and make sure your brokerage stays comfortable:

1. Set goals.

Begin with weekly goals, and go from there. Determine your monthly goals, and even your yearly goals, and keep a schedule to make sure you’re staying on track toward completing them. Make sure your goals are reasonable and that they can rationally be completed in the timeline given to them. Setting goals will give you something to constantly look forward to, and will give you a visualization of the work you are completing.

2. Set aside time for making appointments.

Appointments are crucial for a brokerage, and setting aside designated appointment-scheduling times will ensure that you make appointments with past or new clients throughout the week. For example, if you set aside 12:00 p.m. to 2:00 p.m. Monday-Friday, you’ll have set times that you know you’ll be scheduling appointments with people and bringing in more business.

3. Make it a competition.

Giving yourself a prize or competing with other members of your team will make your victories so much sweeter. It will also give a better incentive for completing your goals, because you’ll know there will be something waiting for you at the finish line. Getting those competitive juices flowing may even help you complete your goals quicker than you would otherwise, which is always good!

If you wanted to, you could even create office-wide competitions with a prize to the winner at the end, in order to get everyone involved and create some fun team bonding along the way. No matter how you end up doing it, creating a friendly competition either with yourself or others will help in the goal-reaching process.