Eden Medical Spa: Empowering Women Through Science and Artistry

A Vision Rooted in Empowerment

Amber Larsen’s path to founding Eden Medical Spa is not a conventional one. Her career began in healthcare commercial real estate, where she was deeply involved in developing assisted living facilities and ambulatory care centers. While successful, Larsen found herself yearning for something more aligned with her true passions—empowering women and fostering creativity.

“I’ve always loved teaching anatomy and dissection,” Larsen shares. “The one-on-one interaction, the combination of artistry and science, has always intrigued me. When it came time to open a business, I knew I wanted to create a space where women could practice their craft, be it in aesthetics or healthcare, while also having the freedom to build a family and a future.”

This vision led Larsen to establish Eden Medical Spa in 2021, a sanctuary where cutting-edge treatments and personalized care meet in a welcoming environment. The name “Eden” itself reflects a place of beauty and growth, where clients can feel nurtured and rejuvenated.

From Concept to Reality: Building Eden Medical Spa

Starting a med spa required more than just passion; it demanded rigorous research and a clear understanding of the industry’s challenges. Larsen dove headfirst into learning everything she could about the med spa sector, attending conferences and taking courses to understand the risks and rewards.

“I started by asking myself what could go wrong and whether I could handle those challenges,” says Larsen. “I needed to be sure that if the worst-case scenario happened, we were prepared financially and operationally. Only then did we move forward.”

Larsen’s meticulous approach paid off. Eden Medical Spa quickly became known for its comprehensive range of services, from advanced

skin treatments to wellness therapies. The spa’s reputation grew not just because of the quality of its offerings but also due to Larsen’s commitment to community involvement.

Community Engagement: The Heart of Eden’s Success

Eden Medical Spa is more than just a place for beauty treatments; it’s a hub for community engagement. Larsen is deeply involved in local organizations, including the board of a prominent women’s entrepreneurial group. She regularly collaborates with other local businesses, ensuring that Eden remains an integral part of the community.

“I’m passionate about creating authentic connections with women who are in the same boat as me—trying to get something off the ground,” Larsen explains. “This isn’t just about business; it’s about supporting each other and growing together.”

This commitment to community has been a cornerstone of Eden’s success, particularly through word-of-mouth referrals. Larsen has found that the relationships she’s built within the community have been invaluable in driving Eden’s growth.

Navigating the Med Spa Industry’s Unique Challenges

Like any business, Eden Medical Spa faces its share of challenges, particularly in the seasonal nature of the industry. “The J months—January, June, and July—are notoriously slow in the med spa world,” Larsen notes. “It’s something we didn’t fully anticipate, coming from the more cyclical real estate

industry. But we’ve learned to adapt.”

One way Eden has navigated these seasonal dips is through strategic marketing, particularly digital ads on platforms like Facebook and Instagram. “We’ve tried everything from print to Google ads, but digital has been the most effective,” says Larsen. “However, nothing beats word-of-mouth. When a client leaves happy, they tell everyone they know, and that’s priceless.”

The Future of Eden Medical Spa

Looking ahead, Larsen is focused on continuing to grow Eden Medical Spa while maintaining the personalized touch that has made it so successful. She is also exploring new ways to empower her staff, many of whom have become integral to the spa’s operations.

“I believe in investing in people who share our values and dedication,” Larsen says. “When you find those golden individuals, you want them with you for the long haul. That’s why I’m committed to creating opportunities for them to grow within Eden.”

Amber Larsen’s journey from the finance world to founding a med spa may seem unconventional, but it is a story of following one’s passion, empowering others, and building something truly unique. Eden Medical Spa is more than a business; it’s a reflection of Larsen’s belief in the power of women, science, and community.