Once dubbed “Facebook for professionals,” LinkedIn is a social media platform that allows workers to network with their former classmates, colleagues,
Once dubbed “Facebook for professionals,” LinkedIn is a social media platform that allows workers to network with their former classmates, colleagues, bosses, and other acquaintances. While many users use LinkedIn as just a virtual resume or social platform, it’s reputation as a marketing tool is profound. Numerous analytics companies have found that LinkedIn is the best way to generate B2B sales and leads.
How can Real Estate Agents Convert Leads through LinkedIn?
For starters, a strong profile goes a long way. A headshot and detailed headline on an agent’s profile coupled in with your work experiences show potential buyers that you are reputable.
In addition, creating and joining groups is another way real estate professionals can convert leads through LinkedIn. By doing so, you are attracting buyers to these circles where you can expand your marketing scope. Agents can create exclusivity by posting new listings on their profile. Followers can receive immediate updates on houses in hot neighborhoods.
Another tool in the LinkedIn marketing arsenal is their InMail feature. Through this feature, real estate agents can send out a personal message to their entire connection base at once. InMail differs from email marketing because buyers can the face and accolades that the agent holds right at their fingertips. Your message holds credibility that the buyer can look into.
With that being said, LinkedIn is one the best marketing channels that a real estate professional can use. Converting leads are no long layman’s work and are simple through their streamlined array of tools at a real estate agent’s disposal.