Founders of SKINNEY Medspa and Pioneers in the Medspa Industry

The Birth of SKINNEY Medspa

The journey began with Marisa and Adriana’s passion for anti-aging and skincare. Licensed estheticians by training, Marisa and Adriana had always been driven by the desire to bring high-quality skincare to a broader audience. Their first steps into the medspa world were rooted in their experience working in a doctor’s office on New York’s Upper East Side. Starting with just one treatment room, the two sisters bootstrapped their way to success, eventually growing into a multi-location powerhouse.

SKINNEY Medspa was one of the earliest pioneers of the medical spa industry, a sector that has since exploded in popularity. From its humble beginnings, Marisa and Adriana’s vision was clear: they wanted to combine the clinical precision of medical treatments with the serene, luxurious atmosphere of a traditional spa. This dual focus has helped differentiate SKINNEY from other medspas, providing a unique blend of comfort and effectiveness that has resonated with clients nationwide.

SKINNEY’s Rapid Growth

The early years were marked by rapid growth. With demand soaring, the sisters expanded their services and locations, eventually partnering with Saks Fifth Avenue in 2017 to bring SKINNEY Medspa to its flagship locations in New York, Miami, and Houston. This partnership helped elevate the brand to new heights, allowing them to tap into a high-end clientele that was eager for their innovative treatments.

The decision to expand into Saks Fifth Avenue was a strategic move that set SKINNEY apart from competitors. Clients could now enjoy luxury shopping alongside premium aesthetic treatments, making SKINNEY Medspa an all-in-one destination for beauty and self-care.

A Focus on Innovation and Client Care

What truly sets SKINNEY Medspa apart is the sisters’ commitment to staying ahead of industry trends and adopting cutting-edge technology. From the beginning, they were selective about the treatments offered at their medspas, ensuring they provided the best results with minimal downtime. Some of SKINNEY’s most popular treatments include CoolSculpting, a non-invasive fat reduction procedure, and EmSculpt, a revolutionary technology that builds muscle while sculpting the body.

Marisa and Adriana’s dedication to technological innovation is apparent in every aspect of the business. They constantly evaluate new treatments and equipment, ensuring that SKINNEY Medspa remains at the forefront of the industry. This has allowed them to cater to a wide range of clients, from those seeking body contouring to those looking for rejuvenating facials​.

Navigating Challenges as Female Entrepreneurs

Marisa and Adriana’s journey in the beauty industry hasn’t been without its challenges. As one of the early entrants in the medspa market, they faced the daunting task of building a brand from the ground up. Despite this, their entrepreneurial spirit and deep understanding of the industry propelled them forward. They have often emphasized the importance of knowing your industry inside and out, recommending that aspiring medspa owners gain experience before launching their businesses​.

SKINNEY’s expansion was not just about growth for the sake of it, but about maintaining the core values of customer care and excellence. While many competitors focus on upselling and maximizing profits, SKINNEY Medspa has always been customer-centric, focusing on delivering results without the pressure of sales.

A Unique Approach to Beauty

One of the core philosophies behind SKINNEY Medspa is the belief that beauty treatments should be accessible yet luxurious. Marisa, Adriana, and their team have worked tirelessly to create an environment that feels indulgent, yet offers real, clinical results. The concept of combining medical-grade treatments with a spa-like atmosphere has proven to be a winning formula.

Their flagship treatment centers are equipped with state-of-the-art equipment, providing services such as Morpheus8, Sofwave skin tightening, and Laser Skin Resurfacing. These treatments cater to both body and facial aesthetics, ensuring that clients leave feeling rejuvenated and confident​.

Expanding the Brand

As SKINNEY Medspa grew, so did its reputation. The brand’s success led to multiple locations across New York and Florida, with plans to expand even further. This growth reflects the increasing demand for non-invasive aesthetic treatments, as more people seek to improve their appearance without undergoing surgery.

The Miami location, in particular, has become a standout, offering exclusive treatments such as Biologique Recherche facials, which use skin diagnostics to create personalized skincare plans. These facials have become a favorite among SKINNEY’s high-end clientele, further cementing the brand’s reputation for luxury and innovation.

The Role of Lindsay Malachowski in SKINNEY Medspa’s Success

A key player in SKINNEY Medspa’s rise to prominence is Lindsay Malachowski, who has been with the company for eight years and now serves as the Chief Operating Officer. Lindsay’s leadership has been instrumental in expanding SKINNEY Medspa from a small, local operation to a nationally recognized brand with locations in New York, Miami, and Houston. Under her guidance, the company successfully spearheaded partnerships with prestigious names like Saks Fifth Avenue and Biologique Recherche, cementing SKINNEY’s reputation in the luxury beauty space.

Lindsay’s role goes beyond just daily operations; she has been pivotal in scaling the business, overseeing SKINNEY’s growth from two locations to five. Notably, her strategic oversight has helped SKINNEY Medspa become the #1 provider of CoolSculpting in the United States and the #1 provider of EmSculpt worldwide. Her operational expertise has positioned SKINNEY for continued expansion and helped set the company apart in an increasingly competitive market​.

The Future of SKINNEY Medspa

Looking ahead, Adriana sees the medspa industry continuing to grow as more clients seek non-surgical options for cosmetic enhancement. With big pharmaceutical companies investing in the latest technologies, the demand for medspa services shows no signs of slowing down. Adriana remains committed to expanding SKINNEY’s footprint while maintaining the core values that have made the brand so successful.

For those considering entering the medspa industry, Adriana’s advice is clear: “Learn the business from the ground up.” She believes that hands-on experience is essential for success, and that passion, coupled with a deep knowledge of the industry, is key to building a thriving business.

Conclusion

Marisa and Adriana’s journey with SKINNEY Medspa is a testament to the power of perseverance, innovation, and a commitment to excellence. From a single treatment room in New York City to multiple locations across the U.S., SKINNEY Medspa has redefined what it means to provide non-invasive beauty treatments. Their vision of combining luxury with clinical results has not only revolutionized the medspa industry but has also set a new standard for client care and aesthetic services.

As SKINNEY Medspa continues to grow, there’s no doubt that Marisa and Adriana will remain at the forefront of beauty innovation, offering clients the very best in anti-aging and body contouring treatments for years to come.