Statistics RESEARCH PECULIARITIES OF CAMPAIGNS ON DIFF PLATFORMS Social proof statistics show that 68% of home buyers are millennials and 80
RESEARCH PECULIARITIES OF CAMPAIGNS ON DIFF PLATFORMS
statistics show that 68% of home buyers are millennials and 80% of them start a search for a home to buy online (link https://devumi.com/2016/12/social-media-real-estate-agents-get-clients/). Millennials are used to tech
Instagram – photo of property
86% of marketers use FB as their dominant platform
89% of marketers agreed that SM both boosts their traffic and increases business exposure.
Several platforms and cross-references on each of them
Pay heed to the Facebook Business page’s analytics tool
Guess, many would agree we owe our happiness to technology. Technology has created many wonders, but there is the one which growth has been unprecedented, the one that affects lives of billions people around the globe, the one that unites, moves, sells, educates and amazes. Yes, I am talking about social media. Social media campaigns have long become a prerequisite for any successful business. This is especially crucial to real estate industry, and here’s why.
- According to this (link) research, 68% of home buyers are Millennials, and 80% of all home buyers start their search for a house online. Unlike older generations, Millennials are used to online tech and well familiar with it.
- The amount of searches on real estate has been rising rapidly over the last years. Which implies someone’s making money off it. Which implies you need to start to.
- Online presence is everything now. The reasoning of users goes as follows: the business is present and widely recognized on various SM platforms – there is live feedback from actual, real people – most of this feedback is positive – why not give it a shot? Or, it can go the opposite way: there is little, if any, mention of the business – no Facebook pages, no YouTube and/or Twitter channel, no website – perhaps, the business is all newborn and they haven’t finished it yet, or slobs who work there didn’t bother, or these people have something to hide – I better pass. That’s what’s called social proof, and it weighs an awful lot these days.
- Plain text doesn’t cut it anymore now. People crave for multimedia content – pictures, videos, interactive tours, and so on. Social media websites are perfect platforms to publish, network, and communicate. Your own website, however marvelous it is, doesn’t have the functionality, and it doesn’t have tens of millions of unique visitors daily. Facebook does. Instagram does. You don’t and you won’t. So it’s wise to use what’s effective, not what seems good to you.
As you can see from the above, if your real estate agency is to survive and thrive, SM campaigns are a necessity that needs to be handled right, for it can both invigorate your business or bury it swiftly. We’ll be focusing on the Facebook marketing campaign, as 86% of all online marketers use it as their dominant platform for advertising (LINK). Before we get on it, there are two aspects that apply to any SM platform you’d use. First – the more platforms you cover, the better. Some people use only Facebook and never Twitter, some spend most of their time on YouTube and haven’t heard of LinkedIn. You can’t afford focusing on one and giving up on the others. And second – be ready to invest but don’t let your budget bleed. You are unlikely to achieve sustainable growth without ads and analytics which are paid features (would be weird if they weren’t though).
Returning to Facebook, the king of social networking. Frankly, the algorithm is rather simple. You need to create a Business Page and fill it with your contact information, an appealing picture and interesting content. Facebook has numerous apps, some of them free, which will help you create truly memorable pages for your company. Stick to the 80/20 rule – 80% of your content should tell give people something engaging and interesting, and only 20% should show how awesome your business is. Seems really inefficient, but it’s the only way to keep your followers staying your followers. Which they will cease being if you start feeding them adds too often.
Another noteworthy aspect is timing. According to the HubSpot research, the best time to post new content on Facebook is around 9am on Sunday, around 18% at 1pm Tuesday, and around 2pm-3pm on Friday and Saturday. Almost 80% of the US population live in the eastern half of the country, so keep in mind, we’re talking Central Standard Time or CST.
Next step, tailor Facebook targeted ads to your target audience.