Building a High-Performance Real Estate Team

The Motivation Behind Building a Real Estate Team

Jenny Law started as a solo agent, but as her business grew, she saw the need to expand her team. She didn’t just want a team that could handle the growing workload; she wanted a team that could provide round-the-clock support to her clients. According to Jenny, “I wanted to be able to offer my clients the best support possible, so I decided to bring licensed assistants on board to help me.” Jenny’s focus was clear: client satisfaction and empowerment.

One unique aspect of The Jenny Law Group is that it consists entirely of women. Women empowerment is a key driver behind The Jenny Law Group’s structure, and it reflects Jenny’s personal mission. “Real estate is a male-dominated industry, and I wanted to give women a chance to learn, grow, and thrive in this field.”

Creating a Mission and Vision for Your Team

When it comes to building a real estate team, having a clear vision and mission is critical. Jenny believes that a team’s purpose should go beyond mere financial success. “The mission of the team is crucial. You can’t just bring people on board to make more money. There has to be a shared purpose that aligns with the team members’ aspirations,” she says.

For Jenny, The Jenny Law Group’s mission is not just about closing deals but about continuously educating themselves on the real estate market and guiding clients through important investment decisions. Jenny instills in The Jenny Law Group the importance of knowledge—not just about homes, but about the economy, local developments, and future market trends. This knowledge equips her team to better serve clients, making each transaction more than just a sale.

How to Recruit Top Talent for Your Real Estate Team

Building a high-performing team requires recruiting the right talent. Jenny doesn’t rely on traditional job boards like Indeed or ZipRecruiter to find team members. Instead, she leverages her social media network, which is filled with industry professionals and individuals who are interested in real estate.

“I typically post on Instagram and Facebook when I’m looking for new agents,” she explains. The key to Jenny’s success in recruiting is her wide network and the fact that her social media audience already has a vested interest in real estate. According to Jenny, the qualities she looks for in potential team members are work ethic, proactiveness, and resourcefulness. She has a straightforward approach: “How they reach out to me is a huge reflection of their work ethic. If they’re proactive in setting up a meeting and demonstrating their understanding of what I do, that’s a positive sign.”

Jenny’s focus on experienced agents is also worth noting. Her requirement for joining The Jenny Law Group is a production history of at least $5 million in the last 12 months. She doesn’t have the time to train new agents and emphasizes that her clients deserve the best, most knowledgeable service.

Balancing Social Media for Personal and Business Branding

For real estate agents looking to build their team, social media is a crucial tool. Jenny recommends that aspiring team leaders find a balance between personal and business content. “It’s important for clients to see who they’re working with,” Jenny says. This approach helps potential clients feel more connected to their realtor, which is essential in building long-term relationships.

Jenny’s strategy is to use Instagram Stories for behind-the-scenes personal content, while her Instagram Grid focuses on professional, business-related posts. “It’s a combination of lifestyle and business,” she explains. This combination allows her followers to see both her professional expertise and personal life, which helps build trust and rapport with clients.

Defining Roles Within The Jenny Law Group

One of the most important aspects of running a high-performing team is defining clear roles for each team member. Jenny has structured The Jenny Law Group in a way that ensures her agents are always working and earning income, whether or not they have their own business. “I don’t want anyone in The Jenny Law Group to ever stop working. If they don’t have their own business, I assign them to one of my listings, and they get paid through that,” Jenny shares.

She has a transaction coordinator who focuses on contracts and transactions and manages listings. Additionally, she has three licensed assistants who work under her supervision, handling various tasks like open houses, showings, and seller reports. As these assistants gain experience, some transition into buyer agent roles, while others continue supporting listings. This layered approach ensures that even team members without active clients are still gaining valuable experience and earning income.

Training and Development for Team Members

Jenny emphasizes the importance of continuous training and development. Her weekly team meetings provide an opportunity for her to review each agent’s current deals, offer advice, and provide training on industry updates. “Real estate is interconnected with the local and global economy,” she says. “Understanding broader market trends and developments helps agents guide their clients better.”

Members of The Jenny Law Group also benefits from monthly sales meetings and company-wide meetings that keep agents informed about industry trends, new policies, and legal updates. These sessions are designed to give agents the tools they need to better serve clients and stay ahead in the competitive real estate market.

Empowering Agents for Long-Term Success

Jenny’s ultimate goal for her team members is to help them grow into independent agents. “I want my agents to be so successful that they eventually go out on their own,” she says. Jenny’s focus is on building her agents’ brands and helping them reach the next level in their careers. “I take them to networking events, industry presentations, and listing appointments. It’s about giving them that next level of training that helps them grow beyond just the basics.”

Handling Challenges in a Volatile Market

In today’s unpredictable real estate market, having a team that can navigate volatility is crucial. Jenny has guided her team through the ups and downs of the market, emphasizing the importance of market knowledge and understanding economic trends. “My business is built on repeat clients and referrals because we help our clients make smart, informed decisions. That’s how we’ve managed to stay successful even in a volatile market.”

Jenny advises real estate team leaders to ensure their teams have a strong understanding of local developments, the economic forecast, and the macro and microeconomic factors affecting the housing market. “Real estate is always an investment, whether it’s a primary home or an investment property. It’s important to help clients understand what they’re buying and how it fits into the broader market.”

The Future of The Jenny Law Group

As Jenny looks to the future, she plans to continue expanding her team and focusing on education and client satisfaction. Her philosophy remains the same: knowledge is power. “I want my team to be effective guides for our clients, helping them make the best investment decisions possible,” she says.

Jenny is also focused on team growth but maintains that the core values of education, empowerment, and client-first service will always remain at the forefront of her business. “In the next few years, I see my team continuing to expand, but the mission will stay the same. We’ll continue to educate ourselves on the industry and provide our clients with the best possible service.”

Conclusion

Building a successful real estate team requires a clear vision, a commitment to empowering your agents, and a focus on providing top-notch service to your clients. Jenny Law’s approach to team building has been centered on education, client satisfaction, and empowering women in the industry. By recruiting experienced agents, providing continuous training, and fostering a team environment where everyone is always working, Jenny has built a team that not only excels but thrives. For real estate agents looking to follow in her footsteps, the key takeaway is this: Your team should have a shared mission and purpose, and your success will follow as a natural outcome.